Outsourcing

Our mission in this kind of partnership is to maximize establishment sales and return in light of market behaviour. The focus is on setting the right pricing strategy for any given time in combination with efficient sales management. This allows us to ensure that we do not miss out on sales due being too expensive, or sell too at too low a price when the customer is prepared to pay more, thus ensuring that sales provide the greatest possible return for the establishment.

After five years at the head of the highly qualified Hotelsdotcom team, and of daily management of more than 22 establishments throughout Spain, we can proudly state that our clients continue to increase their sales, year after year, thanks to our management skills and the great communications and synergy between the establishments and Hotelsdotcom.

We are firmly convinced that we can make a positive contribution to improving your sales and your establishment’s profitability, despite today’s challenging economic environment.

How do we do this?

First of all, we come to your establishment to give a small yield and revenue management training course for all your staff. This is because we believe that yield management is not just a sales technique, but rather a work philosophy: therefore, the more we know, the better results we will achieve.

We then carry out an initial sales management study to see where the establishment currently is, and set some goals to define exactly where we want to be.

• Analysis of current sales results.
• Drawing up of a preliminary budget of forecast sales.
• Analysis of current sales strategy.
• Optimised sales strategy proposal.
• Management of contracting and online placement of all channels.
• Analysis of room types to be distributed, services and facilities, added value items, etc.
• Review of online content and improvement of image with regard to text and content.
• Analysis of forecast demand.
• Competition analysis.
• Drawing up of annual calendar of rates.
  

It is upon this basis that we begin our daily sales management. We do this by means of a daily analysis of the yield variables and proper sales management.

• Every day, we carry out an analysis of occupancy trends and the establishment’s average rate in the short, medium and long term.
• We carry out a daily analysis of the competition’s rate movements and availability.
• We periodically review events, bothy business and leisure, which may have an impact upon forecast demand.
• We analyse all these variables, together with historical sales data (if available), to set the correct rates every day.
• We manage the uploading of rates and availability arising from all changes in strategy to all the web pages, centralised booking services, voucher services and GDS on a daily basis and do so in the right way to be able to improve the establishment’s positioning and ensure more bookings.
• We keep in constant contact will all sales channels to ensure a good on-going commercial relationship with them.

We constantly carry out results analyses to know where we are at any given time and whether we are achieving the expected results.

• Comparison of results against prior year and budget.
• Analysis of results against our competitors and those of the city.
• Analysis of sales return.
• Analysis of sales strategy.